How to achieve the Mara Hoffman Fall 2014: New Upton Hair

Nick Irwin Creative Director for TIGI international gave us the modern Uptown women with the Juxtapositions of Pop for Fall 2014 hair fashion. I can totally see this look being worn to a holiday event, club or a wedding with the right Mara Hoffman outfit. If you’re curious How To: create this lovely hairstyle please read on.

At Panache we love Fast Fixx Style Prep as a great base for any blowdry. This fantastic product protects against heat of 450 degrees F, I would say that makes this Detangle/Hydration product a must have for most of us.

1. Apply the Fast Fixx throughout your locks and blow dry. You’re looking for a smooth textured look. Be sure to make a strong side part as this will give freshness to your Uptown/Boho look.
2. One of my favorite products, the Styling Cream in the Sessions Series by TIGI Catwalk, is then applied chin level down to your ends. The amount of product depends of hair density and texture. Now French Braid, if you want more wave break into medium size braids working into one.

The Styling Cream has the buzz ingredients of the past few years, Aragan Oil, Shea Butters and Keratin. The ingredient combo is amazing, as it gives body, shine and cuts your drying time a scoach.

3. You can diffuse dry the braid or sleep on it, ladies choice.

1. Once you braid is set, gently undo the three individual sections of hair and add Motor Mouth by TIGI Bedhead. A little goes a long way with this cream; the benefit of Motor Mouth by TIGI Bedhead is its Humidity Resistant and on dry hair adds sheen and details to your style.

You’re almost there. Now most of us are home alone attempting these hairstyles and I bet you’re wondering how the hell am I going to make that little braid in the back! And spray it GOLD!

I tested the look using a long wig and the results of this step had only the slightest of variation from Mr. Nick Irwin’s Mara Hoffman Fall 2014 shape.
5.  You take a medium size claw clip and secure the hair just at your bra strap. Now gently move the hair over your shoulder to start your braid. As you will be braiding the underside of the braid make sure to work the strands under not on top.

Now lay your little braid on a solid piece of paper and apply your gold or silver colored hair spray. DONE! Well let it dry or the color gets on your clothing. If this section is a bit overwhelming ask for help or skip this part and add a gold hair accessory

I can see this look being worn to a holiday party, or a paired down version (minus the gold braid for everyday look. I love that more women are using their hair as an extension of fashion and can’t wait to see your look. Post on Facebook with the #PanacheCoBeautySD so we can see your creation. Be sure to add which Panache post is your inspiration 3>

Until Next Time

Happy Hunting

SW

The Seasonal Migration of NY Fashion Week TIGI Talent Team Members

As some of you know the seasonal migration of a TIGI Creative Team Member to a far of fashion land known as NY Fashion Week is upon us. We intend to give you a backstage view on both Beauty by SW Blog and the Panache Blog throughout the coming weeks, so be sure to check in. Until then lets review the MBFW Fall 2014 Shows and TIGI Magic produced by +MrNickirwin .  and the TIGI Talent Team members.

This is backstage at the Mara Hoffman Show for her Fall 2014 Show during the MBFW at Lincoln Center. Mr. Nick Irwin spins his magic not only on the runway but he's a talented DJ as well. He has been working with Mara Hoffman for several seasons now and both parties seemed to have found their groove.

I love the dip dye gold tips of this finished look by Mr. Irwin and the TIGI Talent Team. The simplicity of groomed waves moving into the polished gold braid is a winner in my beauty insider view, simple because it's perfect chic alternative to the ponytail.

For all you Karen Angel fans, here is a quicky of the fireball backstage lending her talent to Mr. Nick Irwin's TIGI Talent Team. 

Besure to check in on Beauty by SW and the Panache blog for more MBFW Fun!